After nearly four decades of leadership, innovation, and service to the nonprofit community, Capital Design founder Judy Mann has completed the sale of Capital Design to Barker Specialty Company of Cheshire, Connecticut.
For years, Capital Design has been a national leader in custom‑designed jewelry and tangible premium items used in nonprofit direct mail fundraising. This transition marks an exciting new chapter — one that brings expanded resources, deeper infrastructure, and renewed momentum to the Freemiums® brand.
Strengthening a Proven Legacy The acquisition is designed to enhance the very qualities that have made Capital Design an industry standout: creativity, reliability, and a deep understanding of what drives donor response. “In the Freemiums business, follow up, speed, and accuracy are everything,” said Harrison Barker, Chief of Transformation at Barker Specialty. “Freemiums has earned trust by delivering tangible, high‑quality items that support strong response rates and donor loyalty. We are excited to build on that legacy, bring additional scale and resources behind the team, and help more nonprofit organizations achieve their vital goals.” With Barker Specialty’s support, Freemiums® will continue to deliver the same mission‑aligned, high‑impact premiums that nonprofits rely on — now backed by even greater operational strength. Who We Are: Mission‑Driven & Donor‑Focused At Freemiums®, our purpose is simple:
Create custom, high‑impact premiums that elevate direct mail campaigns and deliver measurable results — all at competitive prices. With more than 75 years of combined experience, we’ve earned a reputation for designing meaningful thank‑you gifts that inspire donors and support some of the nation’s most recognized nonprofits. Why Organizations Partner With Freemiums® Direct marketing agencies, nonprofits, universities, and consumer brands trust us for:
Creative, mission‑aligned premium concepts that resonate with donors Deep direct marketing and production expertise built over decades Strategies proven to increase engagement and response rates Collaborative planning that strengthens brands and builds donor loyalty Machine‑insertable, USPS‑compliant solutions that reduce lettershop costs and improve efficiency Seamless integration with company webstores for fulfillment and supporter engagement
Every premium we create is designed with purpose — to thank, to inspire, and to strengthen the connection between organizations and the communities they serve. Looking Ahead We’re also excited to share that we’ve just re‑designed our website, www.freemiums.com — a refreshed, easy‑to‑navigate hub where you can learn who we are, explore our product offerings, understand our capabilities, and read customer success stories. The partnership between Capital Design and Barker Specialty Company represents more than a business transition — it’s an investment in the future of nonprofit fundraising. Freemiums® will continue to innovate, collaborate, and deliver the high‑quality premiums that help organizations grow their impact and deepen donor relationships. A new chapter begins, but our mission remains unchanged:
Support nonprofits with meaningful, mission‑driven premiums that make every campaign stronger.